I am a passionate and optimistic creative art director with over 10 years of experience in the fast-paced fashion retail industry. Known for my organizational skills and keen attention to detail, I excel in being a team leader while fostering a collaborative and inclusive environment. I thrive on bringing innovative ideas to life and ensuring seamless execution across all creative projects.

I bring a diverse range of creative expertise across multiple media platforms, as outlined in the skills below:

Photo Art Direction: Lead on-set photoshoots, collaborating closely with the Creative Director, Photographer, Stylist, and other key team members to bring product and brand concepts to life, ensuring alignment with business objectives.

Concept Development: Develop innovative, overarching seasonal themes as well as smaller focused ideas, balancing forward-thinking creativity with brand consistency and customer-centricity to drive engagement and sales.

Digital Design: Design web, email, and social media assets for seasonal floor set launches, ensuring visual consistency and strong alignment with marketing goals.

Print Marketing Design: Create print assets including Out-of-Home Billboards, Guerrilla Marketing materials, Direct Mail, In-store Signage, Window Displays, and more, consistently delivering high-impact visuals across various touchpoints.

Photography: While photography has been a personal passion, I’ve contributed to content creation for social media campaigns, using my skills to capture imagery that enhances brand messaging and engagement.

I am currently an Art Director at Victoria’s Secret & Co.
Please feel free to reach out with any inquiries.